devil’s corner – wild elements campaign
project: Devil’s Corner Wild Elements Campaign
location: East Coast, Tasmania
description: Working in collaboration with marketing company McAandB to realize the concept of juxtaposition to illustrate the contrast between the natural harsh elements found on the east coast of Tasmania and the delicate inviting produce grown on the land – Devil’s Corner wines.
Rebecca was commissioned to execute the creative idea using fine art techniques and overlaying vineyard photography by Philip Kuruvita. The result was a unique creative platform for the brand to be developed into both advertising and in-store merchandising.
category: graphic design, art