project: Tiger Bus
location: Launceston, Tasmania
awards: 2010 Gold PICA : Design
2010 Gold PICA : Signage
description: Design of bus wrap, bus shelters, poles and blades, pedestrian wayfinding signage, vehicular wayfinding signage for
the free tiger bus, a local council initiative. The branding and concept had to appeal to both local everyday users and visitors. The tasmanian tiger is the current Launceston City Council brand icon, and was considered appropriate to build on and strengthen as a brand for the organisation for local and visitor appeal.
category: graphic design